Skills Management, Business Marketing, and Development

Livelihood concerns and business challenges weigh heavily on many people. Amid the economic hardships facing citizens — particularly the weakness of today's job market — there is a growing drive to seek alternative means of income. By nature, people are persistent thinkers with ambitions they strive to realize, constantly generating ideas to reach their goals. Human skills are limitless when one is determined to discover them. The course on skills management, business marketing, and development was delivered in stages and covered several topics: business structuring, individual skills, digital marketing, and social media strategy. It was rich in practical knowledge and equipped participants with the best approaches to launching a new project or improving an existing one. The course ran over four days (14 hours) and was designed and led by management consultant Mrs. Linda Al-Aawar, with contributions from colleagues Mrs. Nariman Azzam and Mrs. Warda Zeidan.